23rd Street Brewery was Joe's first social media "client." While interning with Sporting KC in the summer of 2009, Joe started working at 23rd Street Brewery as a busser. After talking to 23rd Street's owner about his internship, Joe was asked to help out with their social media presence.

From 2009 to early 2016, Joe helped 23rd Street Brewery become one of the most followed social media accounts in Lawrence, Kansas. Lawrence remains a city that takes pride in their social media so having a strong presence on Facebook, Twitter, Instagram and other platforms was an important marketing strategy.

Below is a sample of some of the social media posts that were published on 23rd Street Brewery's platforms.